Behnam Riahi
Behnam Riahi
Writing and Data: a Love Story
No story has ever been written that wasn’t complemented by the author’s experience. Every organization, from lifestyle brands to advocate nonprofits, are setting out to tell a story through their business, whether that’s in its founding or through the commodities it supplies. But sometimes, the most important story of all is in the data. Using secondary and primary analytics, we can comb through the data to surface the narrative and bring each organization to its next great triumph. Whether that data suggests a new audience segment or potential obstacle, there’s a story to be found that can help shape the future.
Writer
Writer
Where the Writing Meets the Social Media Road
With the advent of social media, new stories surfaced like they never could in the news, and some even drove nationwide movements, like #MeToo and Black Lives Matter. On the same token, new fonts of data sprung forth, narrowing down specificity of audience, potential for new audiences, and opportunities to unroll new products or messaging based on how the audience engages with the brand. What is the story behind your audience liking a post instead of commenting? What made one idea viral and another fall flat? Who needs to hear our message that hasn’t, yet? These are just the start of questions that data can supply the answer to, and built through the writing, can shape a campaign, a mission, or even a brand.
COMMS SPECIALIST
COMMS SPECIALIST
Writing + Data = Leadership?
Leadership in the industry leans on the same fundamentals of being a leader. While leaders in the industry are synonymous with being the best, they’re also setting a standard that other organizations need to grow to meet. The same can be said for being a leader in the office or in day-to-day life. A great leader requires confidence and the ability to express that. Organizations build their confidence by knowing their audiences to find out who loves them and why. And through storytelling, they can best craft the messages to communicate with that audience. By honing techniques to read the data more clearly and communicate it, we can create opportunities to take the lead in all forthcoming projects or perils.
Storyteller
Storyteller
The Future of Storytelling
In the age of emerging AI, data and writing are more prevalent than ever. Using sophisticated machine-learning search algorithms, data can be combed and refined several times over before ever meeting human eyes, and the beginnings of the story may already be available via language-modeling, but leaders in the industry rely on the experts to build and curate that data. From what foundations can an AI build a dataset and who can keep it on the rails? Communications specialists, data analysts, and writers have all become integral to the future of how an organization is grown and will develop, and together we can use these tools to forge through the growing sea of information.